AMMK & Swedish Environmental Protection Agency

AMC Corporation, in collaboration with the Kosovo Environmental Protection Agency (AMMK) and supported by SWEPA and the Swedish Embassy, led two nationwide awareness campaigns focused on National Parks and Air Pollution. The objective was to educate, engage, and empower citizens through a strategic mix of digital communication, media activation, branding, and community engagement, setting a new benchmark for environmental communication in Kosovo.

Challenge Kosovo faced several key challenges:

Low public awareness of national parks and environmental protection Limited understanding of air pollution causes and health risks Inconsistent visual identity in environmental communication Difficulty engaging communities, especially youth and underserved groups

Solution AMC developed an integrated communication strategy combining storytelling, media, and on-ground activation:

National Parks Campaign Strategic media rollout and press coverage Structured social media content and visual system New visual identity with nature-inspired branding Community activation through the Kosovo–Sweden Friendship Trail Video campaign featuring Uta Ibrahimi to inspire emotional connection

Videos we produced for National Parks Campaign are below

Air Pollution Campaign Educational content explaining causes and health risks (PM10, PM2.5) Multi-channel media activation (TV, digital, social) Infographics and video content for public education Promotion of tools for real-time air quality awareness Civic engagement encouraging responsible behavior

Videos we produced for Air Pollution Campaign are below

Results The campaigns delivered measurable impact across digital and media channels:

Air Quality Campaign 41,400+ organic reach and 27,900+ paid reach on Facebook 1,500+ total engagements (likes, comments, shares) 388 link clicks driving users to informational content 600+ new followers gained during the campaign period

National Parks Campaign 89,000+ organic reach and 101,000+ paid reach 900+ link clicks and strong content interaction 600+ new followers and consistent audience growth Over 6,000 page visits driven by campaign activity

Impact The campaigns contributed to a measurable shift in awareness and engagement, transforming environmental communication into a more accessible and action-driven experience.

Increased public understanding of air pollution and environmental protection Strengthened digital engagement and audience growth across platforms Encouraged community participation through on-ground and digital initiatives Established a scalable communication model for future environmental campaigns in Kosovo