AMC Marketing partnered with Red Bull to deliver a large-scale, concert-quality production for Red Bull Symphonic 2025, combining event production, branding, and 360° marketing to create a fully immersive audience experience. The goal was to elevate the event beyond a concert into a multi-sensory brand experience, blending music, visuals, and storytelling.
Challenge The project required executing a high-end, concert-level production while creating a cohesive experience across the stage, venue, and audience touchpoints. It also involved ensuring strong brand visibility without disrupting the artistic experience, while driving engagement before, during, and after the event.
Solution AMC delivered an end-to-end execution covering both production and marketing:
Full event visualization and stage production, including LED screens and sound design Filming and content production to capture and extend the experience Comprehensive venue branding (banners, signage, tickets, badges, forex logos) Creation of large-scale 3D Red Bull installations for visual impact Development of a 360° marketing strategy, including teaser campaigns and social media rollout
Results 3,000+ attendees at the live event 500K+ total digital reach across campaign channels 100K+ video views from event and teaser content High engagement driven by concert visuals and live atmosphere Strong amplification through social media and audience-generated content
Impact The project successfully transformed the event into a premium, immersive brand experience, strengthening Red Bull’s positioning in the music and culture space, enhancing audience engagement, and setting a new benchmark for large-scale event production in Kosovo.
