AMC Marketing partnered with the Municipality of Prishtina to develop and execute a creative awareness campaign promoting the adoption of stray dogs. The initiative aimed to shift public perception, encourage responsible adoption, and support the city’s efforts in improving animal welfare.
Challenge The key challenge was to transform a sensitive social issue into a positive, engaging, and action-driven campaign. It required building emotional connection while clearly communicating the benefits of adoption and available incentives.
Approach AMC Marketing delivered a fully integrated creative and production process, including:
Development of campaign concept and storytelling Creation of video storyboards and full video production Professional photoshoots for each dog to highlight personality and appeal Setup and management of social media platforms and content Design of engaging visuals and adoption-focused messaging Promotion of incentives (e.g., €50 monthly subsidy per adopted dog)
Videos we produced are below
Results The campaign successfully:
150K+ people reached across social platforms 50K+ video views across campaign assets 3K+ engagements (likes, shares, comments) Increased adoption inquiries through social channels Dozens of dogs successfully adopted during the campaign period
Impact This campaign highlights AMC Marketing’s ability to use creative storytelling and content production for social impact, turning awareness into action and supporting meaningful change within the community.
