Western Balkans Digital Summit – Prishtina 2022
Connecting the Region Through Innovation
AMC Marketing partnered with the Ministry of Economy of Kosovo to deliver the Western Balkans Digital Summit 2022, a high-level regional event bringing together governments, businesses, and innovators from across six countries to accelerate digital transformation.
Challenge The summit required positioning Kosovo as a regional leader in digital innovation, while overcoming fragmented visibility, complex stakeholder coordination, and low engagement among youth and digital communities (page 4). Ensuring strong participation and international recognition was critical.
Approach AMC Marketing executed a full-scale, integrated strategy, including:
End-to-end event strategy and planning Brand identity development (logo, slogan, visual system) Digital marketing, social media, and live streaming Website development and SEO optimization (ranked #1 on Google during the event – page 7) Media management and PR across regional outlets On-ground execution, including stage design, branding, and logistics Organization of side events (Game Jam, Hackathons) to engage youth
Results The summit achieved strong regional reach and engagement:
1,300+ participants and 300+ companies involved 300+ B2B meetings and 27 agreements signed 15+ countries represented 60+ speakers in sessions & 50+ in side events 41K+ page visits and strong digital engagement Extensive media coverage across regional platforms
Impact The Western Balkans Digital Summit successfully positioned Kosovo as a hub for digital innovation and regional collaboration, fostering partnerships, investment opportunities, and cross-border dialogue.
